Invest in Hungary ? Why not !

Hungary is a small country, situated in the middle of the continent in Central Europe. Hungarians speak a language and form a culture unlike any other in the region: this distinctiveness has been both a source of pride and an obstacle for more than 1100 years.This is the country,which boasts one of the world's most beautiful cities: Budapest, the "Pearl of the Danube".Also 2000 year old Roman ruins and 400 year old Turkish monuments can be found side by side there. Hungary is the country where Central Europe's largest fresh water lake - Balaton - is located, providing natural paradise for its visitors and where hundreds of therapeutic mineral springs gush up from the depths.

So much for the country itself. Hungary is also a great place to make business. The greatest advantage that this country could offer in regards to business is the government’s strong commitment to easing business processing. Both refundable and non refundable incentives are available to investors coming to or expanding in Hungary. The main types of incentives related to investment are cash subsides either from the Hungarian government or from EU funds, tax incentives, low interest loans or land available fee or at reduced price.  All seven regions of Hungary are qualified for incentives, and aid intensity varies between 10% and 50% for large corporations, while small and medium corporations can receive up to 70%.  

Twilight?

How many times have you read Twilight?                   

If you think young people don’t read any more, you are mistaking. They are actually reading so much that some of them are becoming addicted to it. See for yourself, go to google and type “How to be”. The first google suggestion that appears is “How to become a vampire”.  “What does that mean?” you are asking yourself. Google suggestion works this way - As you type, Google's algorithm predicts and displays search queries based on other users' search activities and the contents of web pages indexed by Google. Simply said, people were googleing it.

“But why would people want to know how to become vampires?” will be your next question. Have you heard of The Twilight Saga? I will be surprised if you have not. It is a book about a teenage girl who falls in love with a vampire. It is not a brand new idea, yet it captures the attention of thousands of teenagers all around the world. Yes, it gets them to read, but not only. Girls of different ages, different countries and different religions become obsessed with the book up to a point in which they want to turn their boyfriends into vampires. You can google this one too!

In 2006, a year after the book came out I decided to read it, because all my friends were talking about it. It was a nice romantic story which I really liked, but I could not picture myself rereading it again and again as some of my friends did. My sister admitted she was obsessed with it:

“Teenagers all over the world are obsessed with it, including me. I have a lot of friends who are actually addicted to Twilight. They reread their favorite parts every day.”

The romance in the book is attractive to the girls and through reading they relive one different reality and secretly imagine that it is happening to them. Books have always been a way to escape from reality, but as every other habit if consumed in big doses they might have a reflection on the life of the person. Obsession to books is not something unfamiliar. De Cervantes knew about it 400 years ago. Remember Don Quixote? We see something similar today. Don Quixote in the famous novel was fighting the windmills and trying to find justice. Well, nowadays readers don’t set such big goals in front of them. Their only wish is to be vampires.

Time for a change !

We all have some foibles as well as ugly and unhealthy habits that we would like to change about ourselves.However there are not always a lot of people who actually prevail over their enfeeblements.What is more at least 50 % of the latter have made such alteration due to the fact that they have had a life-threatening and stressful experience that has made them realise what the are actually doing .However there are also alot of other ways to persuade oneself to change for the better .

It is certain that a change must require many efforts .The Bulgarian poet Ivan Vasov has once written "...in order to appear a moral change not only is it needed a devotion to great work but also a whole community to rise and support the alteration."Often an inspiration for a change people might get from such poetic renown figures in our history and their wise words .For example a famous Bulgarian literary work is "Istoriq slavqnobulgarskaq ",written by Paisii Hilendarski at a time when the Bulgarian people were at the edge of loosing their culture as well as history due to the Turkish tyranny we were under .And it is that exact work of art that reminded my people what Bulgaria was motivating them that in order to return to those glorious days of great power and fortunes a change must be made .And many say that we got our freedom because of "istoriq slavqnosblgarskaq", read from family to family ,aspiring thousands of Bulgarians to seek a change and crave for independence.

We have all tried to change at some point of our lives ,however when trying to fight the old habits we forget that we should be actually craving for the new beginning .What is more a person is always more prone to modify oneself when posing a goal for a new start rather than trying to be consistent in forgetting an old wont.Socrates has also once said "The secret to change is to focus all of your energy not on fighting the old, but building the new ."

To sum up people should keep in mind that changing can often be achieved in other ways apart from a bad stroking experince You should just find that little message ,story or picture that will make you want a new begining , a change for the better

Mutual Climax ad by Durex

The commercial brings our attention to two record players, each of which is playing a record- one in pink with the sign of a female and one in blue with the male sign.  Do you recall what I'm referring to? The “female” record is playing slower and the male one-faster. Someone sets the records right and they start playing together a beautiful and sexual song at the same paste. At the end of the commercial we see a box of Durex’s new product – “Durex Performax intense mutual climax.”

The ad offers benefits to society, because it promotes safe sex, by using the product. In that sense it could be considered prosocial advertising. What is even more, it might be beneficial to the thinking of people in general, because it promotes to both men and women the idea that women should as well feel satisfaction from sex and men should not enjoy themselves only, in contrast to many commercial that present women as sex objects.

The ad does not create artificial needs, since people actually have a need for condoms to have protected sex. It might be stereotypical from the point of view that it represents women as not able to experience orgasm as fast as men; however this is a common truth that has a biological explanation, so it cannot be considerate offensive to women.  What might be a “dark side” is that the ad promises a better sexual experience and this might lead to the false perception and wrong expectations (as sexual satisfaction does not depend on the shape of the condom only.)

I think this ad is very effective, because it is creative and attention grabbing. In my opinion it targets people, who are not using condoms so much, through the idea that they will have better sex if they use this product in particular. The whole concept of the ad is a metaphor and people understand the message at the end, so it is not a predictable commercial.  One of the best things about this ad is that even though it is directly linked to sex, it does not show nude scenes or images that could be vulgar, provocative or sexy, so it is appropriate for TV, regarding the fact that young children will be watching. Since it will be hard for them to understand the message censorship could be avoided.

Playing games teaches us about life

Game resembles life a lot – there is an aim you try to reach, there often are rules you have to obey, sometimes you win the game, other times you do not. One thing is sure – games really teach us about life – we get used to following certain rules, which is unavoidable in life, as well as we become aware of the fact that you are going to lose the game sometimes , but this does not mean you do not know how to play.

To begin with, we all want to live our life the way we decide to. However, just like games, life has some rules . They , of course, are not mandatory , but for those who want to succeed and reach all the goals they have set, it seems like the rules are actually compulsory. If we grow up being used to do whatever we want to , despite what the right thing is , it would definitely not be easy for us to adjust to a surrounding where rules have to be obeyed – our future work place for example. However, supposing we have played games during our childhood, rules will be something not so hard to comply with. What is more, while following certain rules in games, we learn to take them seriously and whenever there is a place , different from childish games, that has some rules and regulations set, we are not going to be ignorant, but on the contrary – we will try to strictly follow them.

Moreover, seldom have I heard of someone that is good at every activity and every game. You can be good , for example, at mind games , but not at those you have to be physically strong for . Having realized what you are capable of, you are aware of the fact that certain games are not applicable to you and you are most probably going to lose. Life is the same – you can not always win, there are going to be certain areas you are not so good at, you do not do your best and consequently the results are nowhere near as good as you wish they were. Playing games teaches us that not being capable of doing everything and not knowing how to handle everything is something natural. Furthermore, when we are little and lose a game, we are extremely frustrated but learn how to overcome our anger and continue playing. This is a quality extremely valued when you are a grown up person and things turn out to be different than you expected, you lose something you aimed for and you have to accept it. This is the time when learning how to lose in games plays a crucial role.

  All in all, there are a lot of common features between life and a game. Having played games during our childhood prepares us for confronting life - it enables us to become used to obeying rules as well as accept that we are human beings and we have to be aware that losing is a part of the game called life.

If you could ask a famous person one question , what would you ask?

Obtaining the opportunity to talk to a famous person and ask him whatever I want is basically once in a lifetime chance. If I am fortunate enough to get this chance , I would ask the celebrity if fame makes the relationships with their family more complex firstly because it is an issue concerning every person and secondly because no matter what the answer is, it will make me value my family relationships even more.

To begin with, humans are social creatures and they are not able to live alone. Bearing this simple fact in mind, I can state that family and personal relationships with relatives are the most valuable part of our life. As fame is really subtle as well as crucial , I suppose it is really hard for a famous person to keep their family relationships well and preserve them untouched by gossips or curious fans. However , no matter whether a celebrity or an office worker, it is still hard always to get on well with your family because there are numerous factors like stress, exhaustion and anxiety that may contribute to certain misunderstandings with our closest people. This is why an answer of a famous person will be such an interest for me - I would like to know whether the problems that occur in their family are specific or the 'fights' come up out of the blue , often caused by minor insignificant problems like doing the washing up or forgetting a relative's birthday.

  Moreover, as there are periods in my life when I prefer being left alone rather than talking to my family or having dinner with them. The primary reason is that I also have my own problems and issues that bother me so much that neither do I want to share them with relatives , nor I want to speak to my family at all. In my opinion, even if the star I am talking to states that there are numerous discrepancies between them and their family or informs me about how perfectly they get on with their family, it will be a lesson for me. Regarding the first case, I think I will learn how to appreciate my family more and how not to let petty reasons ruin the relationship I have with them . Concerning the second one,if I hear that despite all problems fame brings along everything is perfect , I will be motivated to always behave well and endeavour to retain the happiness and the atmosphere in my family.

All in all, seldom have I heard of a person that is not curious to know more about a star's private life. If I get the chance to ask a celebrity one question and receive a frank answer back , it would concern the relationships in their family as it is an issue prevalently thought of and it would serve me as a lesson and encouragement to value and love my family even more.

The art of advertising

Do you have any idea how many marketing messages you see on a daily basis? Yankelvich Research has found out that the average number of ads we see every day range from 3,000 to 20,000. Persuasive messages are everywhere we turn and most of the time we don’t even realize we are being targeted by marketers. Even though they are following us everywhere we go, colourful posters and dynamic commercials do not grab the average adult attention, as much as it does children’s. Through the years people have learned to ignore messages, due to the huge amounts of information we are receiving daily from different sources. Therefore, a successful campaign would be one that does not only grab viewers’ attention, but engages the individual on multiple levels. Sending the right message to the right person, in order to satisfy their personal needs and desires mixed with emotional appeals and entertaining factors are just few of the characteristics of a successful advertising campaign. A good campaign doesn’t just offer the right product to the right consumer. It gets them emotionally stimulated to buy or at least investigate the advertised product or service.